New World, New Radio: UNESCO calls on stations to celebrate World Radio Day 2021
Radio is a powerful medium for celebrating humanity, reaching out to the widest audience across the world. Over the past 110 years, radio has been tracking developments in our societies and adapting services appropriately.
As the world changes, so does radio. During the COVID-19 pandemic, for example, radio made it possible to ensure continuity of learning, fight misinformation and promote measures people can take to reduce the risk of infection.
Designated in 2011 by UNESCO Member States, and adopted by the United Nations General Assembly in 2012 as an International Day, 13 February marks World Radio Day. This year, UNESCO calls on radio stations to join the celebration of the 10th anniversary of World Radio Day with the theme ‘New World, New Radio’. It is a tribute to radio’s capacity for perpetual adaptation at the rate of social transformation and listeners’ needs.
This edition of World Radio Day is divided into three main sub-themes:
EVOLUTION. The world changes, radio evolves.
This sub-theme refers to the resilience of the radio and its sustainability.
INNOVATION. The world changes, radio adapts and innovates.
Radio has had to adapt to new technologies to remain the go-to medium of mobility, accessible everywhere and to everyone.
CONNECTION. The world changes, radio connects.
This sub-theme highlights radio’s services to our society – natural disasters, socio-economic crises, epidemics and more.
UNESCO Bangkok encourages all radio stations, audio shows and podcasts in Mekong countries to plan and participate in this global event. Inspired by the theme ‘New World, New Radio’, feel free to produce your own radio programmes, open conversations with your hosts and listeners, engage vox pop interviews, offer workshops with your team, and organize other original actions.
We invite you to share your programmes and initiatives to celebrate World Radio Day 2021 via email: Ms Ruohan Zhang, Communication and Information Unit, UNESCO Bangkok Office, r.zhang(at)unesco(dot)org.
For further information please visit www.worldradioday.org.
@UNESCO / #WorldRadioDay / #NewWorldNewRadio